CHEVROLET’S DIGITAL TOOL BOX IS BOOSTING SALES & MARKET SHARE

EV Channels Review

This Autoline This Week episode features Steve Hill, U.S. Vice President of Chevrolet, discussing the brand's innovative digital sales and customer engagement strategies. Amidst industry-wide inventory shortages, Chevrolet is leveraging tools like 'Chevy My Way' and 'Shop Click Drive' to connect with customers, provide detailed product information (especially for EVs), and streamline the purchasing process. Hill highlights the success of these digital initiatives in generating qualified leads and maintaining dealer and customer satisfaction. The discussion also touches upon the brand's product pipeline, including updates to the Bolt EV/EUV and strong performance in truck and full-size utility segments. A key takeaway is Chevrolet's data-driven approach to inventory management, ensuring dealers stock the most in-demand configurations, thereby benefiting the manufacturer, dealer, and consumer.