FORD RETOOLS FOR THE NEXT 100 YEARS - AUTOLINE THIS WEEK 2526

EV Channels Review

Autoline This Week features Lisa Drake, Ford's COO for North America, discussing the company's ambitious 'Ford Plus' strategy and the significant investment in Blue Oval City. Drake highlights the critical role of vertical integration, particularly in battery production, to control costs and ensure supply chain security. The conversation delves into the "clean sheet" approach for next-generation vehicles, leveraging embedded systems for manufacturing assistance. Drake expresses a deep personal connection to this transformation, seeing it as the fulfillment of Bill Ford's long-term vision. The discussion also touches upon the importance of connected services, the strength of Ford Pro in the commercial sector, and the surprising demand for the F-150 Lightning. Drake shares her personal journey into the automotive industry, emphasizing the importance of mentorship and Ford's evolving culture in retaining talent, especially women. Looking ahead to 2030, Drake envisions Ford as a leading global EV company, carbon-neutral, and vibrant with youth and excitement.