WORLD'S BEST LUXURY SEDAN COMPARISON REVIEW: BMW 7 SERIES / I7 VS MERCEDES S-CLASS / EQS VS AUDI A8

EV Channels Review

The BMW 7 Series and its electric counterpart, the i7, are presented as formidable contenders in the luxury sedan segment, directly challenging established rivals like the Mercedes S-Class/EQS and Audi A8. The reviewer highlights BMW's ambition to push the 7 Series further upmarket, even rivaling Bentley and Rolls-Royce in terms of luxury and comfort. Key strengths identified include an exceptionally comfortable and luxurious interior, particularly in the rear executive seating, and a surprisingly agile driving dynamic for a vehicle of its size. The reviewer praises the seamless integration of technology, the impressive ambient lighting, and the optional 'theater screen'. However, the review also points out a significant drawback: the increasing complexity and digitalization of controls, which can make simple functions more cumbersome than traditional buttons. The reviewer notes that while the i7 offers a comparable driving experience to its petrol counterparts, the petrol V8 provides a more natural, albeit less efficient, driving feel due to its power delivery. The reviewer concludes that while the user interface is not perfect, the overall luxury, comfort, and driving dynamics, especially with the inline-six petrol engine, make the 7 Series a standout, potentially rendering more expensive ultra-luxury options unnecessary for many buyers.