MUSTANG MACH-E DESIGN STORY BY THE DESIGNERS

EV Channels Review

This webinar delves into the design philosophy behind the Ford Mustang Mach-E, featuring insights from lead designers Chris Walter and Jason Castriota. The core message emphasizes the challenge and success of blending the iconic Mustang spirit with an all-electric SUV platform. Designers highlight the strategic approach of leveraging Mustang's emotional appeal and performance heritage while embracing new electric vehicle architecture. Key design elements discussed include achieving Mustang proportions through wheelbase adjustments, a lifted nose, and sculpted rear haunches, all while balancing aerodynamic efficiency for range. The presentation showcases the iterative design process, including the use of advanced digital tools like VR, and the selection of the 'Future of Emotive Power' design pillar. The designers express pride in creating a vehicle that is both a progressive EV and a true Mustang, capable of expanding the brand's reach to new customers.