2023 TOYOTA PRIUS PRIME – DM REVIEW | TEST DRIVE

EV Channels Review

The 2023 Toyota Prius Prime is lauded for its striking new design and impressive technology, but the reviewer argues it's more of a style and tech statement than a practical transportation solution. While acknowledging its cool looks and good interior materials, the review highlights significant compromises, particularly in rear-seat room and cargo space, making it difficult for adults to sit comfortably and challenging for loading. The low ground clearance and ingress/egress are also noted as drawbacks compared to more popular crossovers. Fuel economy, while good at 42 MPG highway, is not seen as a significant advantage over conventional hybrids or gasoline cars, and the reviewer questions the value proposition of plug-in hybrids for this specific vehicle, suggesting the standard Prius or alternatives like the RAV4 Prime might be more sensible choices for many buyers. The reviewer also points out the unrefined engine noise when the gasoline engine kicks in, which feels out of place in a car with a $42,000 price tag. Despite these criticisms, the reviewer praises the infotainment system, JBL sound, wireless charger, and the novelty of the solar roof, which has generated a small amount of free range.