WILL RAM BE TOO LATE TO THE MIDSIZE PICKUP TRUCK MARKET?

EV Channels Review

The video discusses the significant delays plaguing Ram's entry into the midsize electric pickup truck market, contrasting it with Ford's accelerated plans to launch a similar vehicle by 2028. The Belvidere Assembly Plant's indefinite hold, initially slated for this Ram EV, has created uncertainty and frustration. While Ram has teased designs and confirmed the truck's development, details remain scarce, with a potential launch pushed to 2028. The reviewer highlights Ram's historical trend of being late to market and questions whether they can regain their innovative edge. The potential for multiple powertrains, including ICE and BEV options, is mentioned, but the core concern is Ram's ability to compete effectively against established players like Ford and emerging threats like Scout, especially if pricing or timing proves disadvantageous. The video emphasizes the urgent need for Ram to regain its trend-setting status in the automotive industry.