DODGE’S NEW CHARGER DAYTONA IS AN EPIC SALES FAILURE

EV Channels Review

The Dodge Charger Daytona is facing significant sales struggles in early 2025, selling only 2,115 units across the US and Canada in the first quarter. This performance is notably worse than the outgoing Charger and Challenger models, which collectively sold more units. The video attributes these poor sales to several factors: a delayed launch, ongoing quality and software issues, a negative reception from both EV purists and traditional muscle car enthusiasts, and a high price point. The reviewer highlights that the Charger Daytona, even with its 670 horsepower, is significantly outperformed by competitors like the Tesla Model S Plaid and even a well-equipped Model 3 Performance, at a much higher cost. Incentives of up to $15,000 off are being offered, and dealers are resorting to using Daytonas as demo cars to move inventory. In contrast, Dodge is shifting focus to its internal combustion Charger Sixpack models, set to launch soon, while the electric Charger Daytona will be an order-only basis until existing inventory is depleted.