IONITY CHARGING 69P ISN'T AN ISSUE FOR ME! IN FACT, IT MAKES SENSE!

EV Channels Review

The reviewer addresses the recent announcement by Ionity to charge 69 pence per kWh, a move that has caused significant backlash online. Contrary to popular opinion, the reviewer argues that this pricing model makes sense when considering the nuances of EV charging. They draw parallels to internet service speeds, explaining that higher prices reflect faster charging delivery, a service not comparable to traditional petrol refueling. The core of the argument is that Ionity, as a joint venture of car manufacturers, is essentially offering a premium service to its member brands' customers at a significantly lower rate (around 29p/kWh), while the 69p rate is for non-members. The reviewer posits that this is akin to Tesla's Supercharger network, which is exclusive to Tesla owners. They advocate for understanding the economics behind charging infrastructure investment and suggest that criticism should be directed at car manufacturers for not joining the Ionity group, rather than at Ionity for its pricing strategy. The reviewer concludes that Ionity is not doing anything wrong by incentivizing membership and that the high price for non-members serves as an emergency backup option, preventing the network from becoming overcrowded with users who haven't contributed to its development.