ELECTRIFY EXPO FOUNDER ON CAPTURING THE NEW WAVE OF EV ENTHUSIASTS

EV Channels Review

This episode of the Out of Spec Podcast features an insightful interview with BJ Birtwell, CEO and Founder of Electrify Expo. The discussion highlights the evolution of the expo from catering to early EV adopters to attracting the broader, 'EV curious' mainstream consumer. Birtwell emphasizes the importance of real-world experiences over technical jargon or solely environmental messaging to drive EV adoption. He notes that while automakers have significantly improved their product offerings, the industry still faces challenges with consumer skepticism, the fear of the unknown, and the rollout of charging infrastructure. The expo's strategy focuses on providing these experiences, with a notable success in moving vehicles for participating manufacturers, including Tesla. The conversation also touches on the need for diverse messaging that appeals to features, benefits, and affordability, rather than solely focusing on climate change, to broaden EV appeal.