OWN THE ROAD WITH AUTOTRADER, EPISODE 86: HOW/WHY DO WE REVIEW CARS?

EV Channels Review

This episode of 'Own the Road with AutoTrader' features the entire editorial team discussing their car review process. The hosts emphasize their journalistic backgrounds and commitment to providing unbiased, consumer-focused advice to Canadians. They highlight the importance of making car information simple and accessible, avoiding overly technical jargon that might alienate readers. Key takeaways include the team's dedication to objectivity, their rigorous 10-category review format (styling, power, driving feel, fuel economy, comfort, practicality, user-friendliness, safety, features, and value), and their preference for reviewing mainstream vehicles that matter to the majority of consumers over exotic cars. They also touch upon the challenges of reviewing, such as limited time with press vehicles and the importance of personal experience over hearsay, particularly regarding reliability. The episode underscores the team's professional ethics, treating press cars with care and reporting honestly, even when it means criticizing a vehicle, to protect consumers.