THE 2023 TOYOTA PRIUS IS NEW AND SHOCKINGLY GORGEOUS

EV Channels Review

The 2023 Toyota Prius marks a significant departure for the long-standing hybrid, prioritizing style and performance alongside its traditional efficiency. Doug DeMuro highlights the car's surprisingly attractive, coupe-like design, a stark contrast to its predecessors, aimed at revitalizing flagging sales. Power has been substantially increased, with the new model offering nearly 200 horsepower compared to the outgoing 120, resulting in a much-improved 0-60 time in the low seven-second range. Despite this boost, the reviewer notes it still doesn't feel truly fast, positioning it as a better-than-before but not exhilarating option. Fuel economy remains a strong suit, with the standard hybrid achieving an impressive 57 MPG combined (up to 54 MPG for AWD models). The interior features a unique gauge cluster placement, numerous hidden Easter eggs, and a functional, albeit basic, infotainment system. While the driving experience is improved, wind and tire noise are noted as higher than expected, particularly for the $37,000 Limited AWD model. Ultimately, DeMuro concludes that while the Prius is still not an "anti-car enthusiast car" and lacks passion, its improved looks, enhanced power, and exceptional efficiency make it the best iteration yet for those seeking practicality and economy without immediately jumping to an EV.