2023 TOYOTA PRIUS LIMITED: IS THIS THE FIRST DESIRABLE PRIUS EVER MADE?

EV Channels Review

The 2023 Toyota Prius Limited marks a significant departure from its predecessors, addressing long-standing criticisms of both design and performance. The reviewer highlights the "radically redesigned" exterior as a major win, noting its sleek and stylish appearance, a stark contrast to previous generations. Performance sees a substantial upgrade, with the 0-60 mph time dropping to 7.2 seconds thanks to a more powerful 2.0-liter engine and improved hybrid system, delivering 194 horsepower in the FWD Limited trim. The interior is praised for its modern, bZ4X-inspired design and premium materials, particularly on the Limited trim which includes a large 12.3-inch infotainment display and comfortable leatherette seats. While rear headroom is slightly reduced due to the lower roofline, overall practicality and cargo space remain competitive. The driving dynamics are also improved, with a more rigid platform and lower center of gravity contributing to reduced body roll and responsive steering. Fuel economy remains exceptional, with the LE FWD model achieving an EPA-estimated 57 MPG combined, though the Limited FWD is rated at 52 MPG combined. The reviewer's "slam dunk" is the styling and improved driving experience, while the "air ball" is the modest 1 MPG improvement over the most efficient previous generation model, leaving room for greater efficiency gains.