PRIME TIME, BABY! CAN THE 2023 TOYOTA PRIUS PRIME BE SEXY AND FAST?

EV Channels Review

The 2023 Toyota Prius Prime XSE is presented as a significant leap forward, boasting a "sexy" and "sporty" design that dramatically departs from its predecessors. The reviewer highlights its impressive performance, with a 0-60 mph time of 6.6 seconds thanks to a 220 horsepower hybrid system, making it the most powerful Prius ever. The electric-only range is also a key selling point, offering up to 44 miles (though the XSE trim is rated at 39 miles). Interior refinements include a luxurious cabin with a large 12.3-inch infotainment display (on premium trims) and comfortable seating. However, the reviewer notes that the XSE trim's larger wheels reduce the electric range slightly compared to the SE. A significant drawback is the vehicle's ineligibility for the US federal tax credit due to its manufacturing location, which, combined with a higher price point than the standard Prius, makes it a less financially attractive option despite its advancements. Cargo space is adequate but limited by the swooping design. Overall, the Prius Prime is praised for its powertrain and handling, but the lack of tax incentives is a major "air ball."