Streamed from the official YouTube channel RJ’s Garage .
FORD'S BOMBSHELL ANNOUNCEMENT SHOCKS WALL STREET! ($12 BILLION WIPED OUT)
RJ’s Garage
Content Quality Score
EV Channels Review
This video delivers a scathing indictment of Ford's electric vehicle strategy, presenting a dire financial picture for the automaker. The core of the critique centers on the F-150 Lightning, with the reviewer highlighting a staggering $40,000 loss per vehicle sold due to exorbitant production costs ($110,000) versus selling prices ($70,000). This economic unsustainability is compounded by issues such as collapsed demand, significant range degradation in real-world conditions (180-220 miles vs. advertised 300+), a high rate of recalls (12 in 18 months), and a disastrous dealer network revolt over mandated EV investments. The review also points to the Mustang Mach-E's poor sales and a massive $7 billion battery plant overcapacity as further evidence of strategic missteps. The looming threat of cheaper, more advanced Chinese EVs, particularly BYD's offerings, is presented as an existential crisis that Ford is ill-equipped to counter. The video concludes that Ford's EV division is hemorrhaging $4.5 billion annually, leading to massive job cuts, factory closures, and a potential existential threat to the company.
Vehicle Specs
| Brand | Ford |
|---|---|
| Model | F-150 Lightning |