WHEN CAR DEALERS BEHAVE BADLY - HERE’S HOW TO TELL THE GOOD FROM THE BAD!

EV Channels Review

This TFL Car Chat episode features Steve from Garnet Auto Group, offering a transparent, behind-the-scenes look at the automotive dealership world. Steve, with over two decades of experience, details the dealer's role as a franchisee operating under manufacturer guidelines while maintaining independent customer service. He explains the floor plan system, manufacturer incentives, and the profit structure below MSRP, including holdbacks. A key takeaway is Garnet Auto Group's decision not to implement market adjustments during the COVID-19 shortage, prioritizing long-term customer relationships over short-term gains, a philosophy that has fostered high customer loyalty. The discussion also touches on consumer preferences for vehicle colors and options, the challenges of EV adoption, and the evolving landscape of leasing and financing. Steve emphasizes that while consumers often express a desire for basic, enthusiast-focused vehicles, real-world purchasing decisions frequently lean towards more equipped, comfortable, and technologically advanced models, even if they come at a higher price point.