POLESTAR IS NOW A JOKE

EV Channels Review

John Cadogan delivers a scathing critique of Polestar's new 'Space' showroom in Penrith, Australia. He dismisses the structure, built from Cross-Laminated Timber (CLT), as a "glorified plywood humpy" and "a shed with delusions of relevance." Cadogan heavily criticizes Polestar's "greenwashing" claims regarding the sustainability of CLT, arguing that the embodied energy in concrete and steel foundations negates any environmental benefits. He also mocks the brand's "metaphysically Swedish" identity, emphasizing its ownership by Chinese conglomerate Geely. The reviewer finds the choice of location, surrounded by tattoo parlors, massage studios, and fast food outlets, to be ironically fitting for what he perceives as a brand lacking genuine innovation and long-term viability. Cadogan's overall verdict is that Polestar is a "joke" and a "massive loss maker" whose new showroom is emblematic of its questionable business practices and marketing.