BYTON EV, NVIDIA AUTONOMOUS CARS - CES 2018 MEDIA DAY 1 ROUNDUP

EV Channels Review

At CES 2018, the Byton EV made its debut, presented as more of a smart home appliance extension than a traditional car. While the presentation was polished, featuring a massive central touchscreen and a steering wheel display, the vehicle's specifications were light. Byton highlighted its production-ready factory in China, slated for 2019, and a modular design concept. However, the $45,000 starting price was deemed unaffordable by the reviewers, who questioned the company's long-term business model, particularly regarding upgrades and app sales, contrasting it with Tesla's upsell strategy. The review also touched upon Nvidia's significant advancements in autonomous vehicle technology, showcasing their powerful new 'Drive Xavier' chipset designed for Level 3 and Level 4 autonomy, emphasizing its impressive processing power and energy efficiency.