JUST HOW DO WE GET ELECTRIC CARS TO REVIEW AND HOW DO WE GET INVITED ON LAUNCH EVENTS?

EV Channels Review

This video from Transport Evolved delves into the intricate process behind creating automotive reviews, particularly focusing on how media outlets secure vehicles for testing and gain access to launch events. The presenter, Nikki Gordon-Bloomfield, clarifies that the channel operates independently, without payment or editorial influence from automakers, emphasizing their commitment to objective reviews. She details the distinction between attending launch events, which can be overwhelming for introverts, and securing longer-term loaner vehicles for in-depth reviews. The process involves building relationships with PR teams, navigating external agencies, and differentiating between influencer and journalist roles. The video highlights the significant effort involved in filming, scripting, and editing, including the challenges of weather and data transfer, ultimately underscoring the dedication and teamwork required to produce high-quality automotive content.