THE CAKE YOU CAN HAVE AND RIDE? WE FIND OUT CAKE'S SECRET SAUCE

EV Channels Review

This interview with CAKE CEO Stefan Ytterborn delves into the company's unique philosophy of creating electric two-wheelers that prioritize affordability, practicality, and fun over traditional motorcycle performance. Ytterborn explains CAKE's 'motorcycling hater' origin, driven by a desire for quiet, non-polluting exploration. The brand strategically uses off-road performance bikes to develop core competencies, which then inform their more practical urban and commercial offerings. Key to CAKE's approach is extending product lifecycles through modularity, high-quality construction, and a focus on sustainability beyond just emissions. The company sees significant potential in the commercial last-mile delivery sector, partnering with logistics companies and adapting designs to meet local regulations, such as the inclusion of pedals for sidewalk parking in New York. While not aiming for highway speeds, CAKE's bikes offer a top speed of around 60 mph, suitable for urban commuting and short-haul needs. The brand positions itself as more akin to Patagonia than Kawasaki, emphasizing value and experience over traditional motorcycling aesthetics, a design language born from functionality rather than historical precedent.