WHY FORD GOING ONLINE WITH EV SALES IS A GOOD THING!

EV Channels Review

Ford is making a significant shift by moving its EV sales entirely online, a strategy pioneered by Tesla. This move aims to benefit both customers and the automaker by eliminating the traditional dealership model's complexities and markups. The presenter highlights that this transition is particularly beneficial in the current automotive market, plagued by production constraints and additional dealer markups (ADMs). Ford's online-only approach promises a more transparent, consistent pricing structure, allowing customers to spec their vehicles precisely to their needs and receive them with at-home delivery. This also enables Ford to offer a curated suite of connected services and ensure sales advisors are well-trained on EVs. While challenges from auto dealer unions are anticipated, Ford's strategic pivot is seen as a necessary step to compete effectively in the EV market and improve its brand image. The review suggests Ford should learn from Tesla's successes and failures to refine its own online sales model.