BMW DESIGN SECRETS UNVEILED - BMW BEHIND THE SCENES

EV Channels Review

This podcast episode delves into the fascinating world of BMW design through an interview with author Steve Saxty, discussing his "BMW by Design" and "BMW's Hidden Gems" books. Saxty shares intimate details about BMW's design philosophy, concept cars, and shelved projects like the i16 supercar. He highlights the influence of concept cars such as the Vision Next 100 and the Gina concept, emphasizing their role in shaping future production models. The discussion also touches upon the design evolution of iconic models like the E31 8 Series and the i3/i8, as well as the challenges and changes in the automotive design process. Saxty's insights, gained from extensive interviews with designers and executives, offer a rare, unfiltered look into BMW's creative and engineering processes, revealing the passion and innovation behind the brand.