EVERY M IS A COMPETITION NOW – BMW M CEO ON THE FUTURE OF M

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BMW M CEO Frank van Meel discusses the highly anticipated M2 CS, highlighting its track-focused, rear-wheel-drive nature and 530 horsepower output. Despite initial concerns about grip, van Meel assures that with proper tire warm-up and the active rear differential, the M2 CS offers exceptional handling, even making it difficult to drift. He contrasts this with the M4 CS, which utilizes xDrive for enhanced traction. The interview reveals strong global demand for M models, particularly in Japan where the M2 CS is already sold out, driven by the city's compact nature. Van Meel also touches on the surprising success of M Touring models, noting a 50/50 split in demand for the M5 Touring in the US, and reflects on the decision not to bring the M3 Touring to the US market. Looking ahead, he addresses the end of the 'Competition' badge, explaining it's now integrated into the core M performance philosophy, and discusses the future of electrified M vehicles, emphasizing the focus on superb dynamics and driver integration to maintain the 'Heart of Joy' in the electric era, while also confirming the continued availability of the inline-six engine for models like the M3.