THIS IS THE BIGGEST DAY FOR MITSUBISHI IN OVER 20 YEARS

EV Channels Review

Mitsubishi is charting a new course with its "Challenge 2025" midterm business plan, aiming for 1.1 million sales and a 7% profit margin. The strategy heavily emphasizes the Asian and Oceanian markets, with 16 new models planned over five years, including nine electrified variants. While the US market is a secondary focus, potential US-bound models include a two-row hybrid SUV and possibly a battery-electric pickup truck, likely leveraging Nissan's platforms. The reviewer expresses disappointment that many of the announced models, such as the Triton pickup and a three-row SUV, are unlikely to reach the US. A key takeaway is the potential return of the Colt as a hybrid, possibly replacing the aging Mirage, offering an affordable and fuel-efficient option. The video also touches on Nissan's production struggles with the Ariya, highlighting manufacturing complexities and supply chain issues, which could impact future alliance vehicles.