NISSAN DEALERSHIPS ARE REFUSING INCENTIVE MONEY // CUSTOMERS COME OUT AHEAD?

EV Channels Review

This video delves into Nissan's controversial strategy of incentivizing dealerships with cash payments, ranging from $500 to $2,000 per vehicle, to absorb excess factory inventory. The core issue highlighted is Nissan's struggle with oversupply, particularly with the 2023 Rogue, leading to triple-digit days of supply and significant discounts. The reviewer criticizes Nissan's approach, noting that these incentives may not be sufficient to offset dealer costs and could violate franchise laws by creating two-tier pricing. The video also touches upon Nissan's historical reliance on fleet sales, which has negatively impacted residual values and consumer interest. While acknowledging strong models like the Frontier and Armada, the reviewer points to issues like the CVT transmission's reputation and the lack of hybrid options as further dampening consumer appeal. Ultimately, the video suggests that Nissan's current product lineup and pricing strategy are uncompelling, leading to slow sales and dealer frustration.