PEOPLE AREN'T BUYING HONDAS AND ACURAS LIKE THEY USED TO

EV Channels Review

The video critically analyzes Honda and Acura's August sales performance, revealing significant year-over-year declines for Acura and a concerning trend for Honda despite overall positive year-to-date figures. The reviewer highlights that while Honda's sales dip is partially attributed to a strong August 2023 due to a software outage, competitors like Toyota and Hyundai also faced similar issues but still posted gains. Acura, in particular, is facing a severe crisis, with core models like the MDX and RDX experiencing substantial drops, compounded by the discontinuation of the TLX and a lack of compelling new electrified or hybrid offerings. The reviewer expresses deep concern for Acura's future, questioning its viability as a brand if current trends persist. Honda's situation is less dire, with strong performance in electrified models and key vehicles like the CR-V and Civic, though some models are underperforming against rivals. The new Prelude is discussed as a niche, potentially expensive offering with uncertain sales prospects.