NIO ET9 FIRST DRIVE – CHINA’S ULTIMATE LUXURY EV HAS ARRIVED

EV Channels Review

The NIO ET9 emerges as a formidable contender in the luxury electric sedan segment, directly challenging established German marques like the Mercedes-Benz S-Class and BMW i7. Reviewers were particularly impressed by its exceptionally smooth ride quality, often described as "magical" and comparable to Rolls-Royce, coupled with a sophisticated, integrated AI assistant that significantly surpasses current offerings in the US market. The vehicle boasts advanced technology, including steer-by-wire and an intuitive, responsive infotainment system with a unique passenger-side display. While the design is noted for its premium yet subtle aesthetic, the interior materials and overall fit and finish are highlighted as "next level." The reviewer found the ET9 to be a "massively impressive piece of kit," offering a comfortable, powerful, and technologically advanced experience that feels mature and polished, dispelling any notion of it being a typical "startup" vehicle. Despite its impressive capabilities, the reviewer acknowledges that convincing Western buyers to switch from established brands remains a question, but the ET9's direct competition is undeniable.