WHY ELECTRIFICATION FORCED ALPINA TO SELL TO BMW | THE CEO EXPLAINS | MOTOMAN PODCAST 004

EV Channels Review

This podcast episode features an in-depth conversation with Andreas Bovensiepen, CEO of Alpina, detailing the brand's unique philosophy and its acquisition by BMW. Bovensiepen explains that electrification posed significant risks for Alpina due to the complexity and cost of developing new powertrains and managing range anxiety, especially at high speeds. This led to the strategic decision to sell the brand rights to BMW, who acquired the intellectual property rather than the engineering capabilities or employees. The discussion also delves into Alpina's rich history, from its origins as a typewriter company to its evolution into a luxury performance car manufacturer, highlighting key moments like its racing successes and the development of iconic design elements. Bovensiepen also shares personal anecdotes about his racing career, piloting, and his involvement in the family's wine business, painting a picture of a multifaceted entrepreneur.