ONCE UPON A CAR - AUTOLINE THIS WEEK 1543

EV Channels Review

This episode of Autoline This Week features an in-depth discussion with Bill Vlasic, author of "Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers." The conversation delves into the tumultuous period leading up to and including the bankruptcies of GM, Ford, and Chrysler. Vlasic, drawing on extensive interviews with key players and plant-level employees, reveals the behind-the-scenes intrigue and decision-making that nearly brought down the American auto industry. Key insights include the significant, though often overlooked, role of investor Kirk Kerkorian and his advisor Jerry York in attempting to influence Ford and GM. The review highlights Alan Mulally's transformative leadership at Ford as a critical factor in the company's survival, contrasting it with the struggles at GM and Chrysler. The discussion also touches upon the challenges faced by the UAW during this period and the unsustainable legacy costs that plagued the industry. Vlasic emphasizes that while the crisis was devastating, it ultimately led to a leaner, more competitive Detroit.