RAM LARAMIE LONGHORN INSIDE AND OUT - AUTOLINE AFTER HOURS 166

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This episode of Autoline After Hours features an in-depth look at the 2013 Ram 1500 Laramie Longhorn, with insights from Ram's Vehicle Line Executive, Mike Cairns. The discussion highlights the truck's significant updates, particularly its new 8-speed TorqueFlite transmission, which contributes to best-in-class fuel economy (18 city/25 highway/21 combined for the 3.6L V6 RWD). The Laramie Longhorn trim is presented as the "full zoot suit," emphasizing its premium, Western-inspired interior with high-grade leather and unique belt-buckle-themed badging. Key engineering points include the new rotary shifter for electronic transmissions, the optional four-corner air suspension offering selectable ride heights and auto-leveling, and advancements in aerodynamics, including the factory-designed tonneau cover. While the truck market remains robust and profitable, Ram is actively pursuing market share with these substantial improvements, focusing on fuel economy, technology, and a broad appeal across different customer needs, from work trucks to luxury haulers.