LEADING THE NEW LINCOLN - AUTOLINE THIS WEEK 1932

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This episode of Autoline This Week features Kumar Galhotra, President of Lincoln Motor Company, discussing the brand's revitalization strategy. The conversation highlights Lincoln's focus on launching new models like the MKZ, MKX, and the upcoming Continental, alongside the successful Navigator SUV. Galhotra emphasizes a dual-market strategy, targeting growth in both the US and China, with ambitious plans for expanding the dealer network in China. Key takeaways include Lincoln's efforts to evolve its design language, moving away from the traditional split-wing grille towards a new signature look, and the success of the Matthew McConaughey advertising campaign in modernizing the brand's image and attracting a younger demographic. While acknowledging the importance of performance-oriented luxury vehicles, Lincoln's approach prioritizes customer needs and elegant design over a strict adherence to rear-wheel drive. The discussion also touches upon leveraging Ford's synergies for efficiency while maintaining Lincoln's unique identity and customer experience.