PSA RETURNS & CARB WILL NOT BACK DOWN - AUTOLINE AFTER HOURS 388

EV Channels Review

This episode of Autoline After Hours features a compelling discussion from the CAR Management Briefing Seminars in Traverse City. The primary focus is on emissions regulations and the future of vehicle powertrains. Annette Hebert from the California Air Resources Board (CARB) defends California's stringent emissions standards, emphasizing their feasibility and cost-effectiveness, and outlines plans for post-2025 rulemaking, with a strong push towards electrification and ZEVs. She acknowledges the need to address battery recycling and lifecycle emissions, advocating for renewable energy sources. In contrast, Robert Davis of Mazda North America champions the continued development and improvement of the internal combustion engine (ICE), highlighting Mazda's success with Skyactiv technologies in achieving fuel economy and low CO2 emissions without relying on hybrids or EVs. He argues for a broader, 'well-to-wheel' perspective and expresses concerns about consumer acceptance and the environmental impact of battery production and disposal. Larry Dominique of PSA North America details the company's methodical, 10-year plan to re-enter the US market, starting with mobility services under the 'free to move' brand before eventually introducing vehicle sales. He emphasizes a multi-brand approach to mobility and a focus on higher-margin service businesses, aiming to engage customers broadly before selling cars.