LEADING GM DESIGN - AUTOLINE THIS WEEK 2205

EV Channels Review

This episode of Autoline This Week features an insightful discussion with Michael Simcoe, VP of Global Design for General Motors. Simcoe, the first Australian to hold this prestigious position, shares his perspective on the evolving landscape of automotive design. He addresses the emotional impact of GM's exit from manufacturing in Australia and Europe, while emphasizing the continued importance of design and engineering talent from these regions. The conversation delves into the challenges and opportunities presented by the shift towards electric and autonomous vehicles, highlighting how new technologies and platform flexibility will enable greater design differentiation across GM's brands. Simcoe also touches upon the enduring appeal of physical models and the importance of a holistic design process that integrates engineering and manufacturing considerations. The episode underscores GM's commitment to leveraging global design talent to create compelling and emotionally resonant vehicles for the future.