REINVENTING BOSCH FOR A NEW AUTOMOTIVE INDUSTRY - AUTOLINE THIS WEEK 2307

EV Channels Review

This episode of Autoline This Week features Mike Mansuetti, President of Bosch North America, discussing the company's transformation to adapt to the evolving automotive industry. Bosch, a traditional giant, is embracing change through an "innovation framework" modeled after venture capital, encouraging internal idea pitching and funding. Key initiatives include developing "virtual visors," exploring sensor technology for new applications like fire suppression in appliances, and integrating connectivity and IoT into their factory operations. The company is also heavily investing in electrification, developing components like e-axles and power electronics, while strategically avoiding battery production. Bosch is actively pursuing artificial intelligence, aiming for AI integration in all its products and processes, and is focused on attracting significant software and AI talent. They are also adapting to the mobility landscape by investing in ride-sharing (like Split) and partnering on autonomous driving, notably with Daimler for Level 4/5 systems. While acknowledging the challenges in attracting specialized talent and the slow EV adoption in North America, Bosch remains committed to a global electrification strategy and sees a strong future in autonomous vehicle technology, drawing parallels to the adoption of ABS. The company's consolidation of powertrain efforts, rather than splitting them, highlights its customer-centric approach to serving diverse powertrain needs.