VOLKSWAGEN AIMS THE ID.4 RIGHT AT TESLA'S MODEL Y - AUTOLINE AFTER HOURS 549

EV Channels Review

Volkswagen's ID.4 is positioned as a no-compromise electric SUV aiming to attract a broad market, including those considering mainstream compact SUVs like the RAV4 or Tiguan, not just Tesla Model 3/Y buyers. Hein Schafer highlights its SUV proportions, spacious interior, decent trunk, and a compelling value proposition, especially after federal tax credits, bringing the starting price down to around $32,000. The vehicle offers an estimated 250 miles of range and includes three years of fast charging with Electrify America. Schafer emphasizes ease of use, a minimalistic interior, and a driving experience akin to a GTI, aiming to demystify EVs for potential buyers. While acknowledging the need for future battery advancements, the ID.4 is presented as a practical, accessible, and environmentally conscious choice for the mass market, with localization in Chattanooga planned for 2022 to boost production and potentially introduce a more affordable version.