LINCOLN RIPS UP ITS DESIGN BOOK FOR AN EV FUTURE - AUTOLINE AFTER HOURS 600

EV Channels Review

Lincoln is embarking on a bold new design direction for its electric future, as showcased by the Star concept. Global Design Director Kemal Curic highlights a significant departure from current design language, leveraging the flexibility of EV platforms to reimagine the Lincoln experience. Key innovations include a focus on lighting as a signature element, replacing traditional grilles, and aerodynamic sculpting for efficiency. The interior emphasizes a sanctuary-like feel with advanced technology, customizable ambient lighting, scents, and sounds, aiming to create a personalized, rejuvenating space. Curic stresses that while the concept pushes boundaries with features like 3D-printed structural elements and see-through pillars, the core Lincoln values of luxury, sanctuary, and human-centric design remain paramount. The brand is committed to innovation, with a global design team collaborating to create vehicles that are not just functional but also emotionally engaging and adaptable over time through software updates.