WHAT IT'S LIKE TRYING TO LAUNCH SELF-DRIVING TRUCKS - AAH 720

EV Channels Review

This episode of Autoline After Hours features John Morrison, Chief Revenue Officer at Plus, a company developing autonomous trucking technology. Morrison, an experienced operator with 40 years in automotive manufacturing, discusses Plus's focus on developing a software stack for Level 4 autonomous driving, aiming for commercialization around 2027, initially focusing on hub-to-hub operations. He highlights the differences between autonomous passenger cars and commercial trucks, emphasizing trucking's industrial purpose. The conversation also touches on the company's use of generative AI for its software stack, enabling more adaptive learning and scenario accommodation. The panel also discusses the broader automotive industry's challenges, particularly in Europe, with declining EV sales, significant layoffs, and the struggle of legacy automakers to adapt to new market demands and regulations.