NEW FEATURE COMING TO FORDS INCLUDING THE MACH-E! SEND YOUR VOICE FEEDBACK!

EV Channels Review

Ford is introducing a new 'Record Feedback' feature across its vehicle lineup, including the Mustang Mach-E, F-150 Lightning, and others. This system allows drivers to record voice memos and send them directly to Ford, accompanied by connected vehicle data. The initiative aims to gather real-time, 'heat of the moment' feedback on likes, dislikes, and suggestions, streamlining the quality improvement process. Unlike traditional surveys, this feature captures immediate user experiences and technical data, enabling faster issue root-causing and resolution. Ford engineers emphasize that this tool is for general feedback, not safety or service issues, which should still be directed to dealerships. The feature is currently available on over 300,000 vehicles and will expand to 11 lines by next year, including ICE models and hybrids like the Escape. The reviewer highlights the ease of use and the potential for quicker software updates and product improvements based on this direct customer input.