STELLANTIS GEARS UP FOR 2025 COMEBACK

EV Channels Review

Stellantis is embarking on a significant comeback strategy for 2025, aiming to rebuild trust with dealers and customers after a challenging 2024 marked by declining sales and dealer dissatisfaction. The company's new leadership is implementing a multi-tiered marketing approach, including a return to high-profile Super Bowl commercials for Jeep and Ram, and a renewed focus on regional and dealership-specific advertising. This shift away from an exclusive EV push towards a more balanced powertrain strategy, including hybrid and efficient internal combustion engines, signals a response to customer preferences. The introduction of new models like the Jeep Cherokee and Charger, alongside aggressive incentives on existing vehicles, aims to regain market share. However, questions remain about how Stellantis will address price adjustments for recent buyers and the overall execution of their ambitious 'epic comeback' plan.