CADILLAC LYRIQ SELLS OUT IN 10 MINUTES, EQS CHEAPER THAN S-CLASS AND Q4 E-TRON PRICES REVEALED

EV Channels Review

The Cadillac Lyriq's debut edition has sold out in a mere 10 minutes, highlighting significant consumer enthusiasm. However, the reservation process was marred by a flawed online system that led to frustration and missed opportunities for many potential buyers. While Cadillac's VP of Global stated the reservations were full, the exact number of vehicles allocated remains undisclosed, adding to the confusion. This approach, focusing on scarcity rather than an open-ended reservation system, has alienated a portion of the interested public. Despite the excitement for the Lyriq's spec and potential to attract new buyers to the brand, the execution of its launch has been widely criticized as a significant misstep.