NUMBERS, ANALYTICS, AND CARS

EV Channels Review

This episode of GT Garage Talk features a deep dive into the automotive industry with Ed Kim, President and Chief Analyst of AutoPacific. The conversation expertly blends Cory's background in analytics with Ed's extensive experience in automotive market research and consulting. Ed details AutoPacific's crucial role in helping automakers and suppliers make informed decisions about future products by conducting consumer research and providing competitive intelligence and sales forecasting. He highlights the significant shifts occurring due to electrification and autonomous driving. The discussion also touches upon the impact of supply chain issues, particularly the chip shortage, and the evolving go-to-market strategies of legacy brands. Ed shares his personal journey into the automotive world, emphasizing his lifelong passion for cars and his significant contributions, including key roles in the development of the Hyundai Sonata and Tucson. The episode also features a fascinating analysis of the Pontiac Aztek's design failures and a forward-looking perspective on GM's bold electrification strategy.