GLOBAL REVEAL: 2024 RAM REVOLUTION

EV Channels Review

Ram has officially entered the electric pickup truck arena with the "Revolution" BEV concept, unveiled at CES 2024. Unlike Ford's F-150 Lightning, which adapted a gas platform, Ram has opted for a ground-up EV architecture, similar to GM's approach. The design is described as "brutiful," blending a rugged Ram aesthetic with sleek, aerodynamic EV styling, though the reviewer finds pickup trucks inherently utilitarian rather than beautiful. Key design elements include a new illuminated Ram logo, tuning fork-style lighting, and a split 50/50 tailgate. Inside, the concept boasts a futuristic cabin with captain's chairs on a rail system, a pass-through from the frunk to the bed (dubbed "Ram Track"), and innovative third-row jump seats. While specific performance figures like horsepower, torque, and range are undisclosed, the vehicle will feature an 800-volt architecture supporting up to 350 kW charging. The reviewer highlights the potential utility of the pass-through and mid-gate, but questions the practicality of features like camera mirrors and suicide doors, suggesting they might be more for show than consumer demand. Overall, the Ram Revolution concept presents a bold, tech-forward vision for Ram's electric future, prioritizing innovation and consumer input, though some elements remain to be seen in production.