PAY UP, MONTHLY, OR GO SLOW: THE NEW VW 'EXTORTION' BUSINESS MODEL

EV Channels Review

John Cadogan delivers a scathing critique of Volkswagen's proposed subscription model for unlocking additional power in the ID3 electric vehicle. He vehemently argues that charging a monthly fee for functionality already baked into the car is akin to extortion, drawing parallels to past corporate malfeasance by Volkswagen, such as Dieselgate. Cadogan highlights that this practice is also being explored by other German manufacturers like BMW and Mercedes-Benz, and presents global consumer survey data indicating significant opposition to such subscription services. He contrasts this with the value offered by Chinese manufacturers, who provide more power and features at a lower upfront cost. The reviewer concludes that this subscription model is a desperate attempt by German automakers to generate revenue in the face of increasing competition, questioning the very notion of vehicle ownership when full potential is locked behind a paywall.