WHY SMART'S LATEST ELECTRIC CONCEPT CAR ISN'T SO SMART

EV Channels Review

The Smart Concept #1, unveiled at the IAA in Munich, is critically examined as a departure from the brand's core identity. The presenter argues that Smart, historically known for its small, fun, and maneuverable urban cars, has succumbed to mainstream automotive trends by revealing a four-seat SUV concept. While acknowledging the challenges of creating small EVs with adequate range, the review posits that this shift dilutes Smart's unique selling proposition (USP). The concept's design is likened to a "mini-me Mercedes," lacking the playful character of its predecessors. The presenter expresses concern that this move sacrifices the brand's distinctiveness, potentially leading it to compete in a crowded crossover market against larger, more established models, ultimately mourning the loss of tiny, fun EVs.