IS THIS THE BMW IDRIVE X? - REVIEW

EV Channels Review

This video provides an in-depth look at BMW's upcoming iDrive X operating system, showcased in the Vision Neue Klasse concept car. The interview with Product Manager Arturo Cisneros highlights key features like the "eyes on the road, hands on the wheel" philosophy, emphasizing information projection onto the panoramic display for driver focus. The discussion delves into advanced steering wheel controls with active haptic feedback and multi-layer digital interfaces, aiming for intuitive interaction. Improvements in speech recognition, powered by Amazon, are also a significant focus, addressing common user frustrations. While the concept car features a futuristic, expansive display and minimal physical buttons, BMW acknowledges the user preference for tactile controls, assuring that essential elements like seat and volume controls will retain physical forms, designed as premium "jewelry pieces." The system aims to balance driver orientation with passenger entertainment and relaxation, positioning the car's interior as a "next living space."