SONY AND HONDA TO DEBUT NEW EV TECH CES 2023

EV Channels Review

This CES 2023 coverage focuses on Sony and Honda's joint venture, Sony Honda Mobility, and their new EV brand, Afeela. The presenter expresses excitement for the collaboration, particularly highlighting the vehicle's advanced technology, safety features, and autonomous driving capabilities, which are expected to be industry-leading thanks to extensive sensor integration and Qualcomm's Snapdragon Digital Chassis. While the exterior design of the Afeela prototype is deemed attractive and an improvement over previous concepts, resembling elements of Lucid and Kia EV6, the presenter notes a lack of detailed specifications and official press releases at the time of the broadcast. The focus is clearly on the software-defined platform, entertainment integration, and the potential for augmented mobility experiences, rather than traditional performance metrics. The vehicle is slated for pre-orders in early 2025 and sales in North America by Spring 2026.