MAZDA IS SLOW WITH EVS SO THEY CAN ADOPT TOYOTA'S NEXT-GEN TECHNOLOGY // GENIUS OR FOOLISH?

EV Channels Review

Mazda's strategy to adopt a slower, more deliberate approach to dedicated EV development, leveraging Toyota's next-generation technology, is presented as a potentially "genius" move. The company aims to benefit from Toyota's extensive R&D in software architecture, inverters, and motors, significantly reducing its own investment by an estimated 70-80%. While Mazda plans to develop its own EV platforms and unique styling, focusing on traditional SUV looks rather than low-slung crossovers, the initial rollout of dedicated EVs will be gradual, with a focus on global markets before potential North American production in phase three (2028 onwards). The transcript highlights Mazda's intention to offer a range of seven to eight BEVs globally by 2030, with a significant portion expected to be SUVs. The reviewer expresses excitement for Mazda's future, particularly its hybrid offerings and the potential for shared technology to accelerate the delivery of fun-to-drive, high-quality vehicles, while acknowledging the current market's strong preference for hybrids over pure EVs.