LEXUS DOMINATED THE LUXURY MARKET IN 2024, 2025 WILL BE A BLOODBATH

EV Channels Review

Lexus has achieved a record-breaking sales year in 2024, driven by exceptionally high demand and minimal incentives, resulting in a mere 5-day supply of vehicles. The brand's success is attributed to strong performance across its lineup, particularly in electrified models and its core SUV offerings like the RX, which is projected to be the top-selling mid-luxury SUV for the 26th consecutive year. While the ES sedan continues to perform well, the reviewer suggests it could benefit from updated hybrid technology and e-all-wheel drive. The RZ, Lexus's fully electric offering, shows significant growth but is noted for its slow charging and subpar software, making it best suited for city driving with limited range needs. The reviewer expresses concern over the aging IS and LS models, with the LS nearing irrelevance due to declining demand for large luxury sedans. Despite some product aging and a delayed next-generation EV platform, Lexus is poised for continued success in 2025, largely due to its strong hybrid offerings and the anticipated full production of models like the TX and GX.