HYUNDAI AND KIA ARE GOBBLING UP MARKET SHARE. FORD, HONDA, TOYOTA SLIPPING. FEB 2025 SALES RECAP

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This video provides a comprehensive recap of February 2025 US auto sales, highlighting significant market share shifts. Hyundai and Kia are identified as major gainers, both achieving record February sales and showing strong year-over-year growth, with Kia even outselling its parent company Hyundai for the first time. Their electrified and hybrid sales are particularly strong. Conversely, Ford, Toyota, and Honda are experiencing sales declines, though Honda's year-to-date numbers remain positive due to a strong January. Mazda also posted record February sales, driven by models like the CX-50 and CX-90, despite some internal model sales fluctuations. Subaru continues its streak of sales growth. The report touches on inventory levels, noting tight supply for hybrids and longer days' supply for some traditional brands like Ford and Lincoln. Affordability concerns are leading to increased incentives and discounts across the industry. The upcoming Acura ADX is mentioned as a potential sales booster for the struggling Acura brand.