NISSAN IS SELLING ANYTHING AND EVERYTHING TO BUY TIME FOR HYBRID ARRIVAL

EV Channels Review

The video discusses Nissan's precarious financial situation, highlighting their unconventional strategies like selling office furniture and potentially their headquarters to fund their transition to hybrid technology. The reviewer expresses skepticism about Nissan's ability to survive without a successful e-power hybrid system, particularly in the crucial US market. While acknowledging some current Nissan products like the Frontier, Pathfinder, and Armada are solid, the reviewer criticizes the Arya as not class-leading and the current Rogue's powertrain as "bad." The upcoming third-generation e-power system, set to debut in the US with the redesigned Rogue around 2027, is presented as Nissan's last hope. However, concerns are raised about its potential cost competitiveness against established hybrids from Toyota and Honda, and the impact of tariffs if not manufactured domestically. The reviewer hopes Nissan will also introduce a plug-in hybrid variant to compete more directly with rivals.