NISSAN AND INFINITI ARE AT A TIPPING POINT

EV Channels Review

This video provides a detailed analysis of Nissan, Infiniti, and Mitsubishi's Q3 2025 sales performance, highlighting significant challenges and a few bright spots. Nissan shows positive overall growth, driven by strong sales in models like the Murano and Kicks, with the upcoming 2026 LEAF and Sentra poised to bolster their EV and sedan offerings respectively. However, the discontinuation of the Ariya and battery sourcing issues for the new LEAF present considerable hurdles. Infiniti is in a precarious position, with significant year-over-year sales declines and a lineup heavily reliant on aging models and a problematic VC Turbo engine, despite the strong QX80. Mitsubishi faces an even tougher battle, with the Mirage discontinued and the Outlander struggling, leaving the brand's future uncertain until the anticipated arrival of the Delica and Pajero/Montero. The reviewer expresses concern about the long-term viability of both Infiniti and Mitsubishi in the current market.